Follow-Up Email: How to Write One That Gets Replies

Subject: Re: (original thread)

Hi {{firstName}},

Wanted to make sure this didn't get buried — I know {{company}}'s inbox is probably chaos this time of quarter.

Short version: we help {{persona}} teams cut {{painPoint}} without adding headcount. {{similarCompany}} saw results in the first month.

Worth a look?

{{yourName}}

Subject: Re: (original thread)

Hi {{firstName}},

No pitch this time — just sharing something useful. We put together a short breakdown of how {{similarCompany}} solved {{painPoint}}: {{link}}

The part on {{specificTactic}} is probably the most relevant to {{company}}.

If it sparks anything, happy to walk through how it would map to your setup.

{{yourName}}

Subject: wrong person?

Hi {{firstName}},

I've reached out a couple of times about {{topic}} and haven't heard back — which usually means one of three things:

1. This isn't a priority right now
2. You're the wrong person for this
3. My emails are landing in a folder you never check

If it's #2, could you point me to the right person? If it's #1, no hard feelings — just let me know and I'll stop.

{{yourName}}

Subject: closing the loop

Hi {{firstName}},

I'll take the hint — this is my last note.

If {{painPoint}} becomes a priority down the road, the door's open: {{link}}

Either way, good luck with {{relevantInitiative}} this year.

{{yourName}}

Subject: next steps from today

Hi {{firstName}},

Thanks for the time today. Quick recap so nothing slips:

- You want to solve {{painPoint}} before {{deadline}}
- Main open question: {{objection}}
- I owe you: {{deliverable}} by {{date}}

I'll send that over by {{date}}. Meanwhile, does {{proposedTime}} work for the follow-up call with {{stakeholder}}?

{{yourName}}

Subject: Re: proposal for {{company}}

Hi {{firstName}},

Checking in on the proposal I sent {{date}}. Two things since then:

1. {{newProofPoint}} — thought it was relevant to the ROI question you raised
2. If pricing structure is the sticking point, there's some flexibility on {{term}} — worth a quick call?

What's the most useful next step from your side?

{{yourName}}