Integration · Updated July 2026
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ClickReach + Clay

Your Clay tables are full of expensive, beautifully enriched leads. Now give them somewhere to go. Push rows into ClickReach via CSV, webhook, or Zapier. Then send emails that use every column you paid to enrich.

How It Works

From enriched row to sent email in 4 steps

Clay does the research. ClickReach does the outreach. Nothing gets lost between them.

1

Build Your Table in Clay

Pull prospects from any source into a Clay table. Run waterfall enrichment: emails, job changes, funding rounds, tech stack, AI-written research snippets.

2

Push the Enriched Rows Out

Send finished rows to ClickReach three ways. A CSV export for batch campaigns. A Zapier action. Or an HTTP/webhook step right inside your Clay table.

3

Map Enrichment Columns to Variables

Each Clay column — funding stage, pain-point line, competitor mention — becomes a ClickReach custom variable. Ready to drop into your email copy.

4

Send Deeply Personalized Sequences

Mix Clay-level research with AI spintax and sender rotation. Track who replies in the Engage Pipeline. Your enrichment finally earns its keep.

What You Get

A sending layer worthy of your enrichment

Enrichment only pays off when the data shows up in the actual email.

Every Column Becomes a Merge Variable

ClickReach custom fields have no rigid schema. Whatever your Clay table produces — one-liner research, scores, triggers — maps in and lands in your emails.

Webhook and Zapier Push

Make a Clay HTTP or Zapier step the last column in your table. Qualified, fully enriched rows then flow into ClickReach nonstop. No manual exports.

Personalization That Compounds

Layer Clay research variables with ClickReach AI spintax. Every email in a thousand-lead campaign reads like you wrote it for one person.

Built-In Enrichment as a Backstop

ClickReach ships with its own company enrichment. Rows that arrive with gaps still get company context before the first email goes out.

Why Clay + ClickReach

The GTM engineering stack, completed

Clay ops teams need an execution layer. Here's why ClickReach is the right one.

Clay Is a Data Workbench, Not a Sender

Clay is the best there is at building and enriching lists. But it does not send email or manage replies. ClickReach is the sending and pipeline layer your Clay workflow is missing.

Stop Wasting Enrichment on Generic Blasts

Want to know the fastest way to waste money? Pay for waterfall enrichment, then send a one-size-fits-all template. ClickReach variables put every enriched data point into the actual email.

Replies Get a Pipeline, Not a Spreadsheet

IMAP reply detection stops the sequence and moves interested leads onto the Kanban Engage Pipeline. The output of your Clay motion becomes deals in stages — not rows in a table.

FAQ

Clay integration questions, answered

Enriched leads are only half the job. Now send.

Try ClickReach free for 15 days — no credit card. Push your first Clay table over this afternoon.